Jigsaw puzzles celebrated a revival in 2020 and something caught our eye. 

Berlin in jigsaw puzzles are glossy motifs of Alexander Platz, Bellevue Palace or the Reichstag. Where is the character, the art, the dirt, all the non-conformity and ultimately the fun? 

No company stands for Berlin as much as the BVG. So together we convinced Ravensburger to bring out three real Berlin motifs: Underground Yellow, Tunnel Black and Tile Green. 

Star photographer Paul Ripke was responsible for the pictures and dedicated an entire exhibitions to his work. The result: a limited edition of genuine Berlin jigsaw puzzles, the proceeds of which were donated entirely to the Kinderstiftung Kreuzberg.

Awarded with ADC Bronze and Shortlist. 

Client
BVG

Agency
GUD.Berlin 

Team 
CEO: Jens Grüner 

Account Manager: Ben Klöden

Project Management: Lina Berndt 

Creative Director: Djuein-Uee Peng

Art Direction: Sandra Treisbach, Alejandro Marquez

Copywriters: Moritz Kuhn, André Rudolph, Lucas Machwitz

Final artwork: Torsten Mäder

Photographer: Paul Ripke